Analysis Shows 2014 Could Be Huge Year for New Memes

Today, YouTube unveiled its video trend lineup for 2014, providing more information about our production and development of YouTube's top memes over the past decade and revealing what we anticipate to be the year's top memes. [Click here to learn more].

In combining quantitative and qualitative research methods, our data analysts project that 2014 could be one of the most active years for meme activity yet. Our Harlem Shake program set site-wide records in 2013, but look at what we're projecting for just one of our 2014 #newtrends, "Clocking":

Since this project began in 2005, we've been closely tracking it's impact on both viewership and the number of meme videos uploaded by our production teams. As you can see, the impact of this program has skyrocketed the last few years, with viewership spikes increasing as high as 64%. We're really pleased to be expanding it in 2014!

To learn more about this year's memes and how, for the first time, you can participate by creating your own, please see our announcement video:

How Much Do We Love 'Love' Songs?

You may have heard that "Love" is one of the most common words in song titles, and it's true that many of Billboard's top charting songs include the word. But what about in the world of web video?

On YouTube, there are well approximately 5 million music videos with the word "love" in the title and those videos have been watched over a whopping 50 BILLION times. The most popular of them is Eminem and Rihanna's "Love the Way You Lie", which has over 600 million views to date.

Below you'll find a chart of when these "love" music videos were posted over the history of the site. With the exception of one anomaly in 2008, the majority of peaks are right around Valentine's Day when we see an uptick in "love"-related uploads.

Here are the top 10 "love" music videos on YouTube of all-time:

  1. Love the Way You Lie - Eminem ft. Rihanna
  2. International Love - Pitbull ft. Chris Brown
  3. We Found Love - Rihanna ft. Calvin Harris
  4. Somebody to Love Remix - Justin Bieber ft. Usher
  5. Love You Like a Love Song - Selena Gomez and The Scene
  6. Stereo Love - Edward Maya and Vika Jigulina
  7. As Long As You Love Me - Justin Bieber ft. Big Sean
  8. This is Love - and Eva Simons
  9. Love Story - Taylor Swift
  10. Love Me - Justin Bieber

Watch them all below:

Or, instead of watching those, here's a cover video that mashes up over 25 different love songs in one.

-- Kevin Allocca

Top 10 Holiday Videos of 2013

Happy Holidays from YouTube Trends!

It's time for our annual review of the top trending videos of the holiday season. This year, we've got more videos produced by brands than ever before, with five total, if you include the NBA which is on the list for the second year in a row. The top spot went to WestJet's popular Christmas vid and rounding out the 10 was last year's champion, Epic Rap Battles of History.

You can see the full top 10 in the list below or via this playlist.

The top vid of the Christmas week so far comes from Steve Kardynal (who also produced one of 2013's top trending videos overall). The #1 Hanukkah video of the year comes from The Maccabeats

For more, you can check out the top 10 lists from 2012, 2011, and 2010.

-- Kevin Allocca & Bonnie Gleicher

Data Behind the 2013 YouTube Music Awards Nominees

The first-ever YouTube Music Awards are live this Sunday evening at 6pmET and to celebrate, we did a little digging into the data behind some of the 2013 nominees, all of which were selected based on a series of viewership, subscriber, and/or engagement metrics. (To get all the details on the nominees read this or check out the YouTube Spotlight channel where you can also vote for the winners.)

Video of the year is one of the categories drawing the most interest, and that's not really a surprise when you consider the 1.9 billion views these videos currently have combined. That's an average of over half a million views for every second of video.

Here is daily viewership data (though, please note that we have cut off the initial "Gentleman" spike, which at a record 38 million views in a single day made this chart hilariously unreadable):

The ten nominees for Artist of the Year drew nearly 10 billion views combined on their official videos between October 2012 and the start of this month. They also saw large numbers of new subscribers to those channels. And while many of the artists reside in the United States, when you look at likes, shares, and other types of fan activity, over 75% of the combined engagement top artists saw was from outside the U.S.

Here you can see their weekly growth in subscribers and the impact new video releases from Rihanna and PSY had on their channels:

While the data determined the nominees, the winners will be decided by fans whose sharing activity this week and last will be tallied right up to Sunday night's show.

For the expert trend trackers, see if you can guess what keyword this graph of YouTube search data represents... (hint: it's the top spiking "music"-related search of 2013)

Click to find the answer.

-- Kevin Allocca